About Hm etc.

Hm etc. is the official blog of Homemakers Furniture. We’ve been helping make houses into homes since 1974. Founded by Carl & Ina Merschman in 1974, Homemakers Furniture celebrated 40 years of business in 2014. Though acquired by Nebraska Furniture Mart, a Berkshire Hathaway Company, in 2000, Homemakers continues to be operated and managed by members of the Merschman family.


Now, we make it even easier to get inspiration for your home with our blog, Hm etc. Stay up-to-date with the latest trends, get inspired to make changes in your home and be the first to learn about new arrivals to our showroom by subscribing to Hm etc. We’re glad you found us!

Our Mission

Homemakers Furniture offers the largest selection of furniture at the lowest prices. We are dedicated to bringing you the very best service from the time of your purchase to the time your furniture arrives in your home. With over 215,000 square feet of showroom space and expert specialists in every department, we are fully equipped to assist you with your home furnishing needs.

Ashley Kendleton Chaise Sofa from Homemakers Furniture
Modus Furniture Ocean bed set from Homemakers Furniture

Visit Homemakers Furniture!

Come explore our expansive showroom or stop by for one of our free, family-friendly events! Our regular store hours are:

Monday – Friday: 11:00 am – 8:00 pm | Saturday: 10:00 am – 7:00 pm | Sunday: 11:00 am – 6:00 pm

You can also shop our furniture online anytime!

Contact Us

We’re located at 10215 Douglas Avenue in Urbandale, Iowa.

Email: hmnews@homemakers.com

Website: www.homemakers.com

Give us a call: 1-888-967-7467